App startup rewards gamers with discounts for Westwood restaurants

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Nine UCLA students and alumni currently run PlayFull, an app in which users play games to earn reward points. The points can be exchanged for discounts at restaurants in Westwood like Koala T Café, Barney’s Beanery and Chick-fil-A. Over the past year, about 4,600 users have downloaded the app, said Patrick Lu, UCLA alumnus and co-founder of the app.