Earning and Learning the Latino Vote: Campaign Effects in 2008 – 2012

DateApril 16, 2014

Time5:00am to 7:00am

Location
4357 Bunche Hall

Contact

Amidst double digit unemployment in the Latino community, Barack Obama nevertheless made substantial gains in the Latino vote in 2012. This project explores how candidates adapt and learn new strategies in targeted outreach from campaign to campaign. I argue that the Obama campaign drastically revised their 2008 strategy, to embrace immigration as a campaign issue in 2012, after seeing the strategy employed by Harry Reid in 2010, and that Latino voters were in fact motivated by immigration claims in 2012, unlike 2008. Using data from Latino Decisions surveys in 2008, 2010, 2012, this project models Latino vote choice in presidential elections and demonstrates campaign strategy matters greatly and that successful campaigns are dynamic and evolve to best win over important voting blocs.

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