“Primitive,” a New Book by Marco Greenberg (UCLA BS 1986)

UCLA alumnus Marco Greenberg (UCLA BS 1986) has recently published “Primitive: Tapping the Primal Drive That Powers the World’s Most Successful People,” about his journey as an advisor and confidant to Fortune 500 CEOs, startup founders, and other top performers. From a former roadie for N.W.A to a rock-star brain surgeon, from young tech billionaires to a top-ten college football coach, the book demonstrates how a range of successful people — those Greenberg calls “primitives” — ignore what they “should” do and instead rise to the top by being oppositional, even messianic and a little bit nuts.  For more information, go to https://alumni.ucla.edu/class-notes/marco-greenberg-86/ .